Comparison across key tracked email marketing metrics.
| Metric | Good Molecules | Biossance |
|---|---|---|
| Total emails | 6 | 47 |
| Emails per week | 9.33 | 9.99 |
| Promotional emails | 2 | 44 |
| Product launches | 0 | 3 |
| Editorial emails | 2 | 0 |
| Other emails | 2 | 0 |
| Discount frequency | 16.67% | 91.49% |
| Average discount | n/a | 38.43% |
| Most active day | Friday | Sunday |
| Most common campaign type | retention | promotion |