Comparison across key tracked email marketing metrics.
| Metric | Good Molecules | Aveda Online |
|---|---|---|
| Total emails | 6 | 75 |
| Emails per week | 9.33 | 16.18 |
| Promotional emails | 2 | 57 |
| Product launches | 0 | 13 |
| Editorial emails | 2 | 2 |
| Other emails | 2 | 3 |
| Discount frequency | 16.67% | 60.00% |
| Average discount | n/a | 23.65% |
| Most active day | Friday | Sunday |
| Most common campaign type | retention | promotion |