Comparison across key tracked email marketing metrics.
| Metric | ghd | Prose Haircare |
|---|---|---|
| Total emails | 16 | 6 |
| Emails per week | 4.18 | 10.50 |
| Promotional emails | 14 | 6 |
| Product launches | 3 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 87.50% | 100.00% |
| Average discount | 17.78% | 60.00% |
| Most active day | Wednesday | Saturday |
| Most common campaign type | promotion | retention |