Comparison across key tracked email marketing metrics.
| Metric | Gainful | Liquid I.V. |
|---|---|---|
| Total emails | 22 | 9 |
| Emails per week | 8.91 | 3.74 |
| Promotional emails | 16 | 7 |
| Product launches | 1 | 0 |
| Editorial emails | 4 | 0 |
| Other emails | 1 | 2 |
| Discount frequency | 59.09% | 55.56% |
| Average discount | 28.33% | 22.50% |
| Most active day | Tuesday | Monday |
| Most common campaign type | promotion | promotion |