Comparison across key tracked email marketing metrics.
| Metric | Gainful | Elvie |
|---|---|---|
| Total emails | 6 | 7 |
| Emails per week | 16.95 | 7.50 |
| Promotional emails | 5 | 6 |
| Product launches | 0 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 66.67% | 85.71% |
| Average discount | 18.33% | 12.50% |
| Most active day | Monday | Thursday |
| Most common campaign type | promotion | promotion |