Comparison across key tracked email marketing metrics.
| Metric | Fur | Molton Brown |
|---|---|---|
| Total emails | 6 | 13 |
| Emails per week | 13.45 | 3.04 |
| Promotional emails | 5 | 11 |
| Product launches | 1 | 0 |
| Editorial emails | 1 | 1 |
| Other emails | 0 | 1 |
| Discount frequency | 83.33% | 76.92% |
| Average discount | 17.50% | 30.00% |
| Most active day | Thursday | Friday |
| Most common campaign type | promotion | promotion |