Form vs Wisp
Comparison across key tracked email marketing metrics.
| Metric | Form | Wisp |
|---|---|---|
| Total emails | 9 | 7 |
| Emails per week | 5.39 | 5.97 |
| Promotional emails | 3 | 5 |
| Product launches | 3 | 0 |
| Editorial emails | 1 | 1 |
| Other emails | 2 | 1 |
| Discount frequency | 0.00% | 57.14% |
| Average discount | n/a | 23.75% |
| Most active day | Thursday | Monday |
| Most common campaign type | promotion | promotion |
