Comparison across key tracked email marketing metrics.
| Metric | Form | Elvie |
|---|---|---|
| Total emails | 6 | 7 |
| Emails per week | 6.28 | 7.50 |
| Promotional emails | 2 | 6 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 2 | 1 |
| Discount frequency | 0.00% | 85.71% |
| Average discount | n/a | 12.50% |
| Most active day | Thursday | Thursday |
| Most common campaign type | promotion | promotion |