Form vs Bonafide
Comparison across key tracked email marketing metrics.
| Metric | Form | Bonafide |
|---|---|---|
| Total emails | 6 | 7 |
| Emails per week | 6.28 | 5.77 |
| Promotional emails | 2 | 6 |
| Product launches | 2 | 1 |
| Editorial emails | 0 | 1 |
| Other emails | 2 | 0 |
| Discount frequency | 0.00% | 85.71% |
| Average discount | n/a | 28.33% |
| Most active day | Thursday | Tuesday |
| Most common campaign type | promotion | promotion |
