Comparison across key tracked email marketing metrics.
| Metric | Feel | Bonafide |
|---|---|---|
| Total emails | 6 | 5 |
| Emails per week | 8.39 | 6.37 |
| Promotional emails | 5 | 4 |
| Product launches | 0 | 1 |
| Editorial emails | 0 | 1 |
| Other emails | 1 | 0 |
| Discount frequency | 83.33% | 80.00% |
| Average discount | 27.50% | 26.25% |
| Most active day | Friday | Sunday |
| Most common campaign type | promotion | promotion |