Comparison across key tracked email marketing metrics.
| Metric | Fable & Mane | TOTM |
|---|---|---|
| Total emails | 16 | 4 |
| Emails per week | 4.61 | 9.33 |
| Promotional emails | 11 | 2 |
| Product launches | 1 | 0 |
| Editorial emails | 5 | 0 |
| Other emails | 0 | 2 |
| Discount frequency | 56.25% | 50.00% |
| Average discount | 17.63% | 20.00% |
| Most active day | Tuesday | Monday |
| Most common campaign type | promotion | promotion |