Comparison across key tracked email marketing metrics.
| Metric | Fable & Mane | Molton Brown |
|---|---|---|
| Total emails | 14 | 11 |
| Emails per week | 5.07 | 3.09 |
| Promotional emails | 9 | 10 |
| Product launches | 1 | 0 |
| Editorial emails | 5 | 1 |
| Other emails | 0 | 0 |
| Discount frequency | 57.14% | 81.82% |
| Average discount | 15.00% | 23.33% |
| Most active day | Tuesday | Friday |
| Most common campaign type | promotion | promotion |