Comparison across key tracked email marketing metrics.
| Metric | Fable & Mane | L'ange Hair |
|---|---|---|
| Total emails | 17 | 7 |
| Emails per week | 4.36 | 10.51 |
| Promotional emails | 12 | 4 |
| Product launches | 1 | 0 |
| Editorial emails | 5 | 0 |
| Other emails | 0 | 3 |
| Discount frequency | 58.82% | 57.14% |
| Average discount | 19.67% | n/a |
| Most active day | Tuesday | Friday |
| Most common campaign type | promotion | retention |