Comparison across key tracked email marketing metrics.
| Metric | Ergatta | Oru Kayak |
|---|---|---|
| Total emails | 9 | 7 |
| Emails per week | 3.00 | 1.84 |
| Promotional emails | 8 | 3 |
| Product launches | 0 | 0 |
| Editorial emails | 3 | 0 |
| Other emails | 0 | 4 |
| Discount frequency | 88.89% | 42.86% |
| Average discount | n/a | 20.00% |
| Most active day | Monday | Saturday |
| Most common campaign type | promotion | promotion |