Comparison across key tracked email marketing metrics.
| Metric | Elvie | Gainful |
|---|---|---|
| Total emails | 7 | 6 |
| Emails per week | 7.50 | 16.95 |
| Promotional emails | 6 | 5 |
| Product launches | 0 | 0 |
| Editorial emails | 0 | 1 |
| Other emails | 1 | 0 |
| Discount frequency | 85.71% | 66.67% |
| Average discount | 12.50% | 18.33% |
| Most active day | Thursday | Monday |
| Most common campaign type | promotion | promotion |