Drybar vs MATRIX
Comparison across key tracked email marketing metrics.
| Metric | Drybar | MATRIX |
|---|---|---|
| Total emails | 15 | 7 |
| Emails per week | 5.52 | 2.57 |
| Promotional emails | 15 | 4 |
| Product launches | 1 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 3 |
| Discount frequency | 100.00% | 14.29% |
| Average discount | 22.14% | 30.00% |
| Most active day | Tuesday | Saturday |
| Most common campaign type | promotion | promotion |
