Drybar vs Horace
Comparison across key tracked email marketing metrics.
| Metric | Drybar | Horace |
|---|---|---|
| Total emails | 29 | 6 |
| Emails per week | 5.45 | 3.78 |
| Promotional emails | 28 | 6 |
| Product launches | 3 | 1 |
| Editorial emails | 0 | 1 |
| Other emails | 0 | 0 |
| Discount frequency | 96.55% | 100.00% |
| Average discount | 20.63% | 10.00% |
| Most active day | Tuesday | Friday |
| Most common campaign type | promotion | promotion |
