Comparison across key tracked email marketing metrics.
| Metric | Drunk Elephant | Topicals |
|---|---|---|
| Total emails | 13 | 7 |
| Emails per week | 7.17 | 4.62 |
| Promotional emails | 13 | 7 |
| Product launches | 0 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 100.00% | 100.00% |
| Average discount | 16.25% | 12.50% |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | promotion |