Dove vs TOTM
Comparison across key tracked email marketing metrics.
| Metric | Dove | TOTM |
|---|---|---|
| Total emails | 7 | 4 |
| Emails per week | 2.89 | 9.33 |
| Promotional emails | 5 | 2 |
| Product launches | 0 | 0 |
| Editorial emails | 2 | 0 |
| Other emails | 0 | 2 |
| Discount frequency | 28.57% | 50.00% |
| Average discount | n/a | 20.00% |
| Most active day | Thursday | Monday |
| Most common campaign type | promotion | promotion |
