Dove vs Drybar
Comparison across key tracked email marketing metrics.
| Metric | Dove | Drybar |
|---|---|---|
| Total emails | 7 | 15 |
| Emails per week | 2.89 | 5.52 |
| Promotional emails | 5 | 15 |
| Product launches | 0 | 1 |
| Editorial emails | 2 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 28.57% | 100.00% |
| Average discount | n/a | 22.14% |
| Most active day | Thursday | Tuesday |
| Most common campaign type | promotion | promotion |
