Comparison across key tracked email marketing metrics.
| Metric | Dollar Shave Club | Ursa Major Skincare |
|---|---|---|
| Total emails | 102 | 6 |
| Emails per week | 15.22 | 2.61 |
| Promotional emails | 99 | 5 |
| Product launches | 3 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 97.06% | 83.33% |
| Average discount | 69.69% | 15.00% |
| Most active day | Wednesday | Saturday |
| Most common campaign type | promotion | promotion |