Dollar Shave Club vs Topicals
Comparison across key tracked email marketing metrics.
| Metric | Dollar Shave Club | Topicals |
|---|---|---|
| Total emails | 98 | 7 |
| Emails per week | 15.51 | 4.62 |
| Promotional emails | 95 | 7 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 0 |
| Discount frequency | 96.94% | 100.00% |
| Average discount | 70.92% | 12.50% |
| Most active day | Wednesday | Friday |
| Most common campaign type | promotion | promotion |
