Dollar Shave Club vs Supply

Comparison across key tracked email marketing metrics.

Metric Dollar Shave Club Supply
Total emails 98 6
Emails per week 15.51 4.20
Promotional emails 95 6
Product launches 2 0
Editorial emails 0 4
Other emails 1 0
Discount frequency 96.94% 100.00%
Average discount 70.92% 10.00%
Most active day Wednesday Friday
Most common campaign type promotion educational