Comparison across key tracked email marketing metrics.
| Metric | Dollar Shave Club | KILIAN PARIS |
|---|---|---|
| Total emails | 107 | 6 |
| Emails per week | 14.85 | 0.96 |
| Promotional emails | 101 | 6 |
| Product launches | 3 | 2 |
| Editorial emails | 0 | 0 |
| Other emails | 3 | 0 |
| Discount frequency | 94.39% | 100.00% |
| Average discount | 68.96% | n/a |
| Most active day | Wednesday | Friday |
| Most common campaign type | promotion | promotion |