Dollar Shave Club vs Good Molecules

Comparison across key tracked email marketing metrics.

Metric Dollar Shave Club Good Molecules
Total emails 75 6
Emails per week 14.98 9.33
Promotional emails 75 2
Product launches 2 0
Editorial emails 0 2
Other emails 0 2
Discount frequency 100.00% 16.67%
Average discount 74.30% n/a
Most active day Wednesday Friday
Most common campaign type promotion retention