Comparison across key tracked email marketing metrics.
| Metric | Diptyque | Ursa Major Skincare |
|---|---|---|
| Total emails | 7 | 6 |
| Emails per week | 1.33 | 2.61 |
| Promotional emails | 0 | 5 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 5 | 1 |
| Discount frequency | 0.00% | 83.33% |
| Average discount | n/a | 15.00% |
| Most active day | Friday | Saturday |
| Most common campaign type | seasonal | promotion |