Comparison across key tracked email marketing metrics.
| Metric | Diptyque | Supergoop! |
|---|---|---|
| Total emails | 6 | 12 |
| Emails per week | 1.25 | 6.00 |
| Promotional emails | 0 | 7 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 2 |
| Other emails | 4 | 3 |
| Discount frequency | 0.00% | 50.00% |
| Average discount | n/a | 25.00% |
| Most active day | Friday | Friday |
| Most common campaign type | seasonal | promotion |