Comparison across key tracked email marketing metrics.
| Metric | Diptyque | Soapwalla |
|---|---|---|
| Total emails | 6 | 11 |
| Emails per week | 1.25 | 2.03 |
| Promotional emails | 0 | 9 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 4 | 2 |
| Discount frequency | 0.00% | 72.73% |
| Average discount | n/a | 11.00% |
| Most active day | Friday | Tuesday |
| Most common campaign type | seasonal | retention |