Comparison across key tracked email marketing metrics.
| Metric | Diptyque | ghd |
|---|---|---|
| Total emails | 6 | 20 |
| Emails per week | 1.25 | 3.74 |
| Promotional emails | 0 | 17 |
| Product launches | 2 | 3 |
| Editorial emails | 0 | 0 |
| Other emails | 4 | 0 |
| Discount frequency | 0.00% | 85.00% |
| Average discount | n/a | 17.78% |
| Most active day | Friday | Friday |
| Most common campaign type | seasonal | promotion |