Comparison across key tracked email marketing metrics.
| Metric | Diptyque | Drunk Elephant |
|---|---|---|
| Total emails | 6 | 14 |
| Emails per week | 1.25 | 6.47 |
| Promotional emails | 0 | 13 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 4 | 1 |
| Discount frequency | 0.00% | 92.86% |
| Average discount | n/a | 16.25% |
| Most active day | Friday | Thursday |
| Most common campaign type | seasonal | promotion |