Comparison across key tracked email marketing metrics.
| Metric | Diptyque | Bumble and bumble. |
|---|---|---|
| Total emails | 6 | 47 |
| Emails per week | 1.25 | 8.13 |
| Promotional emails | 0 | 36 |
| Product launches | 2 | 3 |
| Editorial emails | 0 | 1 |
| Other emails | 4 | 7 |
| Discount frequency | 0.00% | 61.70% |
| Average discount | n/a | 25.74% |
| Most active day | Friday | Friday |
| Most common campaign type | seasonal | promotion |