Comparison across key tracked email marketing metrics.
| Metric | Diptyque | Aveda Online |
|---|---|---|
| Total emails | 6 | 92 |
| Emails per week | 1.25 | 15.40 |
| Promotional emails | 0 | 69 |
| Product launches | 2 | 16 |
| Editorial emails | 0 | 5 |
| Other emails | 4 | 2 |
| Discount frequency | 0.00% | 59.78% |
| Average discount | n/a | 23.75% |
| Most active day | Friday | Sunday |
| Most common campaign type | seasonal | promotion |