Comparison across key tracked email marketing metrics.
| Metric | Daye | Davines North America |
|---|---|---|
| Total emails | 7 | 21 |
| Emails per week | 2.32 | 4.00 |
| Promotional emails | 6 | 11 |
| Product launches | 0 | 1 |
| Editorial emails | 2 | 4 |
| Other emails | 0 | 5 |
| Discount frequency | 85.71% | 14.29% |
| Average discount | 14.00% | n/a |
| Most active day | Thursday | Tuesday |
| Most common campaign type | promotion | promotion |