Comparison across key tracked email marketing metrics.
| Metric | Davines North America | TOTM |
|---|---|---|
| Total emails | 14 | 4 |
| Emails per week | 4.09 | 9.33 |
| Promotional emails | 7 | 2 |
| Product launches | 1 | 0 |
| Editorial emails | 3 | 0 |
| Other emails | 3 | 2 |
| Discount frequency | 14.29% | 50.00% |
| Average discount | n/a | 20.00% |
| Most active day | Tuesday | Monday |
| Most common campaign type | promotion | promotion |