Comparison across key tracked email marketing metrics.
| Metric | Davines North America | Fur |
|---|---|---|
| Total emails | 16 | 6 |
| Emails per week | 4.31 | 13.45 |
| Promotional emails | 9 | 5 |
| Product launches | 1 | 1 |
| Editorial emails | 3 | 1 |
| Other emails | 3 | 0 |
| Discount frequency | 18.75% | 83.33% |
| Average discount | n/a | 17.50% |
| Most active day | Tuesday | Thursday |
| Most common campaign type | promotion | promotion |