Comparison across key tracked email marketing metrics.
| Metric | Davines North America | Dove |
|---|---|---|
| Total emails | 11 | 7 |
| Emails per week | 4.25 | 2.89 |
| Promotional emails | 6 | 5 |
| Product launches | 1 | 0 |
| Editorial emails | 2 | 2 |
| Other emails | 2 | 0 |
| Discount frequency | 9.09% | 28.57% |
| Average discount | n/a | n/a |
| Most active day | Tuesday | Thursday |
| Most common campaign type | promotion | promotion |