Comparison across key tracked email marketing metrics.
| Metric | Davines North America | Daye |
|---|---|---|
| Total emails | 21 | 7 |
| Emails per week | 4.00 | 2.32 |
| Promotional emails | 11 | 6 |
| Product launches | 1 | 0 |
| Editorial emails | 4 | 2 |
| Other emails | 5 | 0 |
| Discount frequency | 14.29% | 85.71% |
| Average discount | n/a | 14.00% |
| Most active day | Tuesday | Thursday |
| Most common campaign type | promotion | promotion |