Comparison across key tracked email marketing metrics.
| Metric | CUUP | Vera Bradley |
|---|---|---|
| Total emails | 9 | 8 |
| Emails per week | 4.93 | 6.52 |
| Promotional emails | 4 | 3 |
| Product launches | 0 | 1 |
| Editorial emails | 1 | 0 |
| Other emails | 4 | 4 |
| Discount frequency | 33.33% | 37.50% |
| Average discount | n/a | 33.33% |
| Most active day | Thursday | Tuesday |
| Most common campaign type | promotion | unknown |