Comparison across key tracked email marketing metrics.
| Metric | CUUP | Thinx Inc. |
|---|---|---|
| Total emails | 6 | 9 |
| Emails per week | 6.24 | 3.81 |
| Promotional emails | 3 | 6 |
| Product launches | 0 | 0 |
| Editorial emails | 1 | 3 |
| Other emails | 2 | 0 |
| Discount frequency | 50.00% | 44.44% |
| Average discount | n/a | n/a |
| Most active day | Thursday | Thursday |
| Most common campaign type | promotion | promotion |