Comparison across key tracked email marketing metrics.
| Metric | CUUP | Impressions Online Boutique |
|---|---|---|
| Total emails | 7 | 6 |
| Emails per week | 6.11 | 7.06 |
| Promotional emails | 3 | 3 |
| Product launches | 0 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 3 | 3 |
| Discount frequency | 42.86% | 50.00% |
| Average discount | n/a | 10.00% |
| Most active day | Thursday | Monday |
| Most common campaign type | promotion | promotion |