Comparison across key tracked email marketing metrics.
| Metric | Cupshe US | Vera Bradley |
|---|---|---|
| Total emails | 26 | 8 |
| Emails per week | 14.06 | 6.52 |
| Promotional emails | 18 | 3 |
| Product launches | 1 | 1 |
| Editorial emails | 1 | 0 |
| Other emails | 6 | 4 |
| Discount frequency | 65.38% | 37.50% |
| Average discount | 25.00% | 33.33% |
| Most active day | Saturday | Tuesday |
| Most common campaign type | promotion | unknown |