Comparison across key tracked email marketing metrics.
| Metric | Cupshe US | Thinx Inc. |
|---|---|---|
| Total emails | 18 | 9 |
| Emails per week | 17.73 | 3.81 |
| Promotional emails | 14 | 6 |
| Product launches | 1 | 0 |
| Editorial emails | 1 | 3 |
| Other emails | 2 | 0 |
| Discount frequency | 72.22% | 44.44% |
| Average discount | 26.43% | n/a |
| Most active day | Saturday | Thursday |
| Most common campaign type | promotion | promotion |