Comparison across key tracked email marketing metrics.
| Metric | Cremo Company | SheaMoisture |
|---|---|---|
| Total emails | 9 | 16 |
| Emails per week | 4.27 | 3.18 |
| Promotional emails | 8 | 4 |
| Product launches | 0 | 1 |
| Editorial emails | 0 | 4 |
| Other emails | 1 | 7 |
| Discount frequency | 88.89% | 12.50% |
| Average discount | 28.00% | n/a |
| Most active day | Wednesday | Thursday |
| Most common campaign type | promotion | retention |