Comparison across key tracked email marketing metrics.
| Metric | Credo Beauty | Penhaligon's |
|---|---|---|
| Total emails | 7 | 9 |
| Emails per week | 10.68 | 2.03 |
| Promotional emails | 7 | 9 |
| Product launches | 0 | 1 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 100.00% | 100.00% |
| Average discount | 15.71% | 16.25% |
| Most active day | Sunday | Friday |
| Most common campaign type | promotion | promotion |