Commodity Fragrances vs Topicals
Comparison across key tracked email marketing metrics.
| Metric | Commodity Fragrances | Topicals |
|---|---|---|
| Total emails | 19 | 7 |
| Emails per week | 3.79 | 4.62 |
| Promotional emails | 9 | 7 |
| Product launches | 4 | 0 |
| Editorial emails | 2 | 0 |
| Other emails | 4 | 0 |
| Discount frequency | 42.11% | 100.00% |
| Average discount | 10.00% | 12.50% |
| Most active day | Tuesday | Friday |
| Most common campaign type | promotion | promotion |
