Commodity Fragrances vs Penhaligon's
Comparison across key tracked email marketing metrics.
| Metric | Commodity Fragrances | Penhaligon's |
|---|---|---|
| Total emails | 12 | 6 |
| Emails per week | 4.20 | 1.91 |
| Promotional emails | 9 | 6 |
| Product launches | 4 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 66.67% | 100.00% |
| Average discount | 10.00% | 16.25% |
| Most active day | Tuesday | Friday |
| Most common campaign type | promotion | promotion |
