Comparison across key tracked email marketing metrics.
| Metric | Commodity Fragrances | Good Molecules |
|---|---|---|
| Total emails | 17 | 6 |
| Emails per week | 4.58 | 9.33 |
| Promotional emails | 9 | 2 |
| Product launches | 4 | 0 |
| Editorial emails | 2 | 2 |
| Other emails | 2 | 2 |
| Discount frequency | 47.06% | 16.67% |
| Average discount | 10.00% | n/a |
| Most active day | Tuesday | Friday |
| Most common campaign type | promotion | retention |