Comparison across key tracked email marketing metrics.
| Metric | Cider | Mission Mercantile |
|---|---|---|
| Total emails | 7 | 6 |
| Emails per week | 5.01 | 6.37 |
| Promotional emails | 6 | 3 |
| Product launches | 0 | 0 |
| Editorial emails | 0 | 2 |
| Other emails | 1 | 1 |
| Discount frequency | 85.71% | 50.00% |
| Average discount | 15.00% | 15.00% |
| Most active day | Thursday | Monday |
| Most common campaign type | promotion | editorial |