Comparison across key tracked email marketing metrics.
| Metric | Cider | Lulus |
|---|---|---|
| Total emails | 6 | 7 |
| Emails per week | 5.27 | 10.15 |
| Promotional emails | 5 | 5 |
| Product launches | 0 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 2 |
| Discount frequency | 83.33% | 71.43% |
| Average discount | 12.50% | 19.00% |
| Most active day | Thursday | Monday |
| Most common campaign type | promotion | promotion |