Comparison across key tracked email marketing metrics.
| Metric | Cider | Betabrand |
|---|---|---|
| Total emails | 6 | 12 |
| Emails per week | 5.27 | 8.45 |
| Promotional emails | 5 | 8 |
| Product launches | 0 | 4 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 0 |
| Discount frequency | 83.33% | 58.33% |
| Average discount | 12.50% | n/a |
| Most active day | Thursday | Tuesday |
| Most common campaign type | promotion | collection_launch |